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FASHION DESIGN & MARKETING (Istituto Marangoni)

Fashion Design & Marketing

Develop, design & promote your fashion future

MILANO/LONDON


Our perfect match: marketing savvy designers with strong communication skills. Participants in this interactive course gain both design and production skills, as well as knowledge of marketing, communication, and business for the fashion industry, providing them with both design and production skills, as well as relevant market information. Step into the fashion industry both from a creative and business perspective.

FASHION

Discover the course

Starting from essential and conceptual hand drawing techniques, participants begin to develop fashion designs and learn how to further advance their own design ideas from creative research. They are shown how to investigate important topics in today’s apparel and fashion retail environments, including sustainability and environmental issues, and are introduced to existing and emerging technologies that inform fashion design. From an analysis of clothing manufacture through deconstruction, participants study the language of couture composition and ready to wear, progressing through various stages of the design process from the proposal of a fashion illustration, pattern making and construction, right through to the finished garment. As participants create fashion collections and garments, they will be introduced to the fundamentals of marketing and the global luxury consumer, in order to understand and create specific communication strategies for the fashion market. The students will be taught how to identify and define their own individual collections, and how to further develop them by considering aspects of range planning, pricing, product development, and manufacturing process organization. By applying these skills to their own collection planning, participants learn how to manage various aspects of production within the broader fashion supply chain. Participants are also able to develop business plans to support the entrepreneurial flair of their collection proposal by creating business strategies linked to their own design work, presented through a professional portfolio. This curriculum prepares participants for a career in the global fashion, luxury, and creative industries with a variety of skills and knowledge. With an extra vision and aptitude in communication and fashion marketing, participants have additional versatile skills that can be adapted to any career in the vast world of fashion and luxury. This course is part of the fashion design study pathways. With fashion design as the core subject, participants specialize in the chosen area of interest, completing the course with a distinct professional profile. This course is also available as a BA (Hons) four-year course (including Sandwich Year Placement).


LEARNING FOCUS

  • Fashion drawing & Illustration (2D, 3D)